Melbourne Australia ‐ Catapult, market leader and pioneer in athlete tracking technology, continuesto innovate in the AFL, introducing the SmartBall for professional clubs and media applications.SmartBall integrates with Catapults existing athlete tracking products and allows users toautomatically collect statistics on disposals, possessions and ball movement during training andmatch day. Co‐developed with Sherrin, the AFLs official ball supplier, SmartBall uses patent pendingmicrotechnology to determine the balls location and proximity to players.Tom Hollis, National Sales and Marketing Manager for Sherrin says: “We are excited to be bringingsuch an innovative concept to AFL. Sherrin prides itself on being at the forefront of technology.Sherrin is synonymous with footy, and this long standing relationship has been made possiblethrough years of dedication to craftsmanship and providing the game with the best possibleproduct.”The SmartBall technology integrates with official AFL approved game and training balls.Coaches can use SmartBall to analyse ball movement and possession chains with real time tacticalanimations of play, as well as automatically measuring key stats like disposals in both free andcongested space.Fitness staff can use SmartBall to link efforts and work rate to output. ‘How many leads of a fullforward resulted in a possession? How effective or efficient are player’s efforts?How does the work rate of a team change when they are in defense?’SmartBall provides automatic stats around these crucial questions in real time, enabling coachingstaff to make more informed decisions.For media, SmartBall in conjunction with the minimaxX system provide fans with real insight into thegame. Through clear, real time graphics, you can show things like: zone vs man on man defensive tactics, differences in team strategies, use of the corridor vs the wingsand more.Catapult expects applications in both television, and internet/mobile phone based coverage.Shaun Holthouse, CEO for Catapult Innovations says: “Ball tracking has been the missing piece of thepuzzle for teams who are increasingly using technology to track every aspect of performance.Combined with the rest of the minimaxX system, SmartBall provides a complete solution foranalyzing team strategies, space and movement around the field, defensive and offensivestructures.”On sale through Catapult and Sherrin from December 2009, SmartBall will be available in both KBRed and KB Veg Tan Yellow Sherrin balls.
Melbourne Australia ‐ Catapult, market leader and pioneer in athlete tracking technology, continues to innovate in the AFL, introducing the SmartBall for professional clubs and media applications.
SmartBall integrates with Catapults existing athlete tracking products and allows users to automatically collect statistics on disposals, possessions and ball movement during training and match day. Co‐developed with Sherrin, the AFLs official ball supplier, SmartBall uses patent pending microtechnology to determine the balls location and proximity to players.
Tom Hollis, National Sales and Marketing Manager for Sherrin says: “We are excited to be bringing such an innovative concept to AFL. Sherrin prides itself on being at the forefront of technology. Sherrin is synonymous with footy, and this long standing relationship has been made possible through years of dedication to craftsmanship and providing the game with the best possible product.”
The SmartBall technology integrates with official AFL approved game and training balls.
Coaches can use SmartBall to analyse ball movement and possession chains with real time tactical animations of play, as well as automatically measuring key stats like disposals in both free and congested space.
Fitness staff can use SmartBall to link efforts and work rate to output. ‘How many leads of a full
forward resulted in a possession? How effective or efficient are player’s efforts?
How does the work rate of a team change when they are in defense?’
SmartBall provides automatic stats around these crucial questions in real time, enabling coaching
staff to make more informed decisions.
For media, SmartBall in conjunction with the minimaxX system provide fans with real insight into the
game. Through clear, real time graphics, you can show things like:
zone vs man on man defensive tactics,
differences in team strategies,
use of the corridor vs the wings
and more.
Catapult expects applications in both television, and internet/mobile phone based coverage.
Shaun Holthouse, CEO for Catapult Innovations says: “Ball tracking has been the missing piece of the
puzzle for teams who are increasingly using technology to track every aspect of performance.
Combined with the rest of the minimaxX system, SmartBall provides a complete solution for
analyzing team strategies, space and movement around the field, defensive and offensive
structures.”
On sale through Catapult and Sherrin from December 2009, SmartBall will be available in both KB
Red and KB Veg Tan Yellow Sherrin balls.
Melbourne Australia ‐ Catapult, market leader and pioneer in athlete tracking technology, continuesto innovate in the AFL, introducing the SmartBall for professional clubs and media applications.
SmartBall integrates with Catapults existing athlete tracking products and allows users toautomatically collect statistics on disposals, possessions and ball movement during training andmatch day. Co‐developed with Sherrin, the AFLs official ball supplier, SmartBall uses patent pendingmicrotechnology to determine the balls location and proximity to players.
Tom Hollis, National Sales and Marketing Manager for Sherrin says: “We are excited to be bringingsuch an innovative concept to AFL. Sherrin prides itself on being at the forefront of technology. Sherrin is synonymous with footy, and this long standing relationship has been made possiblethrough years of dedication to craftsmanship and providing the game with the best possibleproduct.”
The SmartBall technology integrates with official AFL approved game and training balls.
Coaches can use SmartBall to analyse ball movement and possession chains with real time tacticalanimations of play, as well as automatically measuring key stats like disposals in both free andcongested space.
Fitness staff can use SmartBall to link efforts and work rate to output. ‘How many leads of a fullforward resulted in a possession? How effective or efficient are player’s efforts? How does the work rate of a team change when they are in defense?’ SmartBall provides automatic stats around these crucial questions in real time, enabling coachingstaff to make more informed decisions.
For media, SmartBall in conjunction with the minimaxX system provide fans with real insight into thegame. Through clear, real time graphics, you can show things like:
zone vs man on man defensive tactics
differences in team strategies
use of the corridor vs the wings
and more.
Catapult expects applications in both television, and internet/mobile phone based coverage.
Shaun Holthouse, CEO for Catapult Innovations says: “Ball tracking has been the missing piece of thepuzzle for teams who are increasingly using technology to track every aspect of performance.Combined with the rest of the minimaxX system, SmartBall provides a complete solution foranalyzing team strategies, space and movement around the field, defensive and offensivestructures.”
On sale through Catapult and Sherrin from December 2009, SmartBall will be available in both KBRed and KB Veg Tan Yellow Sherrin balls. For more information see the Smartball product page.
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